Sharon Hartshorn neatly sums up why she reads community news: As an Austin resident and African-American, she just feels it represents her better than the big newspapers.

“Nine times out of 10, you look at the paper and somebody that looks like you is going to be looking back,” she said.

But Hartshorn, a community volunteer and member of Friendship Baptist Church, also has some advice for West Side Chicago community news media: Increase your circulation and add a charity “resources” section so people who need help know how to get it.

Hartshorn was among roughly 30 people who braved Saturday’s snow to attend “Public Press – Your Press,” a breakfast and question-and-answer session sponsored by the Chicago Headline Club. The event took place Dec. 4, at Sankofa Cultural Arts & Business Center, with representatives from the Austin Weekly News, North Lawndale Community News and AustinTalks participating.

The turnout was small but the discussion lively – bordering on heated, at times – as residents stayed a half-hour past the event’s scheduled 10:30 a.m. end time to voice concerns and ask questions of their local press.

Panelists agreed that community news outlets – that is, newspapers and Web sites that cover specific neighborhoods in the city- are more in touch with residents. News outlets, they added, can also provide a service often overlooked by mainstream media.

“There’s not really a direct pipeline where you can call up someone at the Sun-Times and say, ‘Hey, cover these students’ event,'” said Terry Dean, editor of the 15,000-circulation Austin Weekly News. “But we can do this.”

Panelists spoke about their struggles to stay afloat on limited advertising dollars; the need for reporters to stay critical of politicians, although doing so puts in peril their ability to get interviews with those same leaders; and an unknown future that could put their news outlets more and more in the hands of community members instead of trained reporters.

John W. Fountain III, an Austin resident and columnist for AustinTalks, urged residents to put aside anxieties over having “perfect grammar” and submit their own articles for publication.

“What you’re going through matters,” said Fountain, who is also a journalism instructor at Columbia College Chicago. “You are the story.”

On the other side, residents called on the press to represent youth in a more favorable light and to better tackle inequalities in parks and TIF funding in Austin compared to other neighborhoods. Others spoke of a desire for reduced-price advertising, the difficulty in finding copies of the newspapers throughout the community, and expressed a general wariness over not knowing whom to trust.

The conversation heated up for a moment as some residents criticized a fourth Austin media outlet, The Austin Voice, which declined an invitation to sit on the panel but had a representative in the audience – for being not a “community paper” but “the alderman’s paper.” But overall, the panelists stressed collaboration, with each media outlet referring to the others not as rivals but as teammates and collaborators.

“I see us as a team, because we don’t have the resources to be everywhere,” said Isaac Lewis Jr. of North Lawndale Community News.

AustinTalks Editor Suzanne McBride said she would help organize a meeting in early 2011 for residents and the press to create these priorities as the Feb. 22 aldermanic elections approach.

“The more you tell us (the news media), the more we’re empowered to go to (politicians) and say, ‘This is what the people want,'” McBride said.