Mayor Rahm Emanuel

The first of Mayor Rahm Emanuel’s re-election campaign ads are running on broadcast and cable television, according to a Crain’s report

The campaign ad features a woman from the Pilsen, Little Village area attesting to how Emanuel made “tough” moves to close down two coal-fired power plants in her neighborhood, power plants that were contributing to her son’s asthma.

According to the woman, it took 10 years for the power plants to finally close.

Surveys on Emanuel’s performance show that he has not successfully connected with “typical Chicagoans but draws support from more affluent North Side areas,” Crain’s reporter Greg Hinz writes. 

Was the use of a testimonial from a Latina living on the Southwest Side of the city a strategic political move by Emanuel? Let us know what you think in the comment section below.